Modern beige and light gray armchairs and sofa in a bright, minimalist room.

British-Made — Without Compromise

An exclusive opportunity for design-led trade partners seeking quality, flexibility, and value.

Product Guide 2025

Modern furniture catalog cover featuring "Identity" brand, surrounded by various material samples like wood, fabric, and stone, with a 2025 date.

Over the past year, our Sales, Marketing, and Design teams worked closer than ever to create what we believe is our most user-friendly guide yet. Client feedback has been invaluable in shaping this update, and we’re always eager to hear more ways we can improve.

Latest Additions

Each year, we dedicate ourselves to bringing you the finest in furniture design and craftsmanship. By closely monitoring market trends and listening to our clients, we ensure our collections reflect both timeless elegance and modern needs.

Discover our latest additions for 2025.

Modern living room set with green sofa, armchair, coffee table, floor lamp, and indoor plant.
Modern green sectional sofa with scattered cushions, wooden coffee tables, and decor items on a beige background.
Modern living room setup with two brown armchairs, a round coffee table with a glass jug and cups, a floor lamp, and a circular rug on a brown background.
Minimalist room with dark green sofas, potted plant, and small books on one sofa, against a beige background.
Modern living room with green sofa, armchair, black coffee table, and floor lamp. Neutral wall background.
Green modular sectional sofa with beige cushions and a black rectangular coffee table on a beige background.
A special event hosted in our newly renovated showroom .

Authorised Dealer Application

We partner with a select group of distinguished dealers who share our commitment to quality and exceptional service. As a renowned British furniture manufacturer, we take pride in appointing authorised dealers to represent our brand.

Once approved, you will gain access to our latest trade price list, along with dedicated support from our experienced sales team. We are committed to building strong, long-term relationships with our dealers and providing the tools needed for continued success.

If your business aligns with our values, we invite you to submit an application for consideration. Each submission is reviewed individually, and a member of our team will be in touch should we identify a potential fit.

We appreciate your interest and look forward to the opportunity of working together.

Follow Our Instagram

Follow us on social media to stay up-to-date with our latest releases and upcoming projects as well as revisiting any old projects we find inspiring.

Our mobile showroom is currently in the south, showcasing some great furniture with a warm and welcoming atmosphere. Made all that much better by the @camirafabrics upholstery we have on each unit such as Craggan, Yoredale, Synergy & Blazer Cont
The Elena chair is a comfortable and welcoming place to sit, work and relax. Enhanced here by @ilivstudio's wonderful Nova Stretch Russet vinyl. Thank you for the great pictures guys. ——— #IdentityFurniture #furniture #furniturede
Our new showroom has really come together and we are very excited to extend and invitation to book a viewing. Please contact a member of our sales team for information or to book in a visit. ——— #IdentityFurniture #furniture #furnit
Cove is a simple work pod with a world of possibilities. with height, width, desk height and even lighting configurations to choose from, Cove offers a wide array of opportunities and paired with our new Bonzai planters, there's even more you can do
Studio is a versatile and adaptable work pod offering solutions to almost any office space problem. ——— #IdentityFurniture #furniture #furnituredesign #educationfurniture #workpods #diverseworking
Cortex is more than a work booth, it’s a dynamic workspace solution designed to adapt to your needs. With a range of depths, table heights, and panel configurations, Cortex delivers unmatched versatility, functionality, and aesthetic appeal.
With a recent surge in interest for the Cortex booth has given us the opportunity to launch our CAD models. We have DWG, SKP & OBJ available with more to come. ——— #IdentityFurniture #furniture #furnituredesign #educationfurnitu
Bonzai Planters are more than just furniture; they are a versatile design element that can enhance and define any space. These planters can unify a room’s aesthetic, create natural separations between seating areas, and they are available with