“A truly distinguished British furniture manufacturer, proudly based in Chorley, Lancashire. Our heritage is steeped in the rich traditions of British craftsmanship, where every piece reflects our commitment to exceptional quality, design, and innovation.”
Our Identity
Our exceptionally driven team is deeply passionate about our identity, our craft, and the distinguished individuals we have the privilege of collaborating with. Our legacy is a testament to the dedication and expertise of individuals who have meticulously shaped our journey, upholding the core values that define our brand.
At the heart of our operation lies our elite in-house Design and Development Team, a collective of visionary designers, skilled engineers, and master upholsterers. While our profound understanding of furniture is unparalleled, we recognize that true excellence goes beyond knowledge alone. That’s why we embrace a comprehensive approach to product development—considering every design element with precision to ensure that our creations are not only environmentally responsible and ergonomically flawless but also a sublime fusion of elegance and craftsmanship.
Our craft.
We are masters in crafting and delivering inspirational furniture solutions, where every detail is thoughtfully considered. From skilled machinists and expert upholsterers to visionary designers, we are united by a shared sense of family here at Identity. This ethos of collaboration and dedication runs through everything we do, ensuring excellence at every level.
We understand that our people are our most valuable asset; they are the cornerstone of what makes us truly unique. For us, ongoing investment in our team is essential, empowering them to realise their full potential and driving the continued success and innovation of our brand.
Proudly British made.
Our expertise lies in the creation of exquisitely crafted furniture, where every detail is meticulously executed by our skilled frame makers, sewing machinists, and upholstery artisans. Trained to the highest standards of craftsmanship, our team brings decades of experience, working with the finest selection of materials.
With an innate understanding of what it takes to achieve perfection, we ensure flawless seam lines, hand-finishing, and rigorous quality checks. Each piece is crafted to meet our exacting standards, offering unparalleled comfort, lasting durability, and a timeless appeal that promises both elegance and longevity.
Exceptional design.
At Identity, we offer more than just furniture; we deliver a complete experience. Our expert production and design teams collaborate seamlessly to continually refine and elevate our manufacturing techniques.
Through meticulous design analysis, we consistently enhance the functionality, strength, stability, and aesthetic appeal of our products. This ongoing evolution ensures that every piece we create not only exemplifies exceptional quality but also offers outstanding value for money.
By harnessing the power of cutting-edge CNC technology, we have fostered a culture of innovation that streamlines our manufacturing process, enabling us to craft furniture that transforms your space into a place of sophistication and comfort. This commitment to precision and creativity gives us unparalleled flexibility in delivering bespoke, tailored furniture solutions that perfectly align with your unique needs.
Moments and details.
At Identity, we believe that loving what you do is just as important as mastering it. We cultivate a dynamic and inspiring workplace where creativity, collaboration, and enjoyment go hand in hand. A happy team is a motivated team, and by embracing diverse cultures and sharing meaningful experiences, we create an environment that nurtures excellence.
Our team’s passion for craftsmanship unites us, forging connections that extend beyond the workplace. From everyday moments of laughter to company-wide celebrations, we take pride in our shared successes. This sense of camaraderie fuels our creativity and dedication, allowing us to craft high-quality furniture—where every piece is a true reflection of the care, skill, and joy invested in its creation.
